Last week I listened to a Podcast interview between Joe Rogan and Steve Jobs — entirely generated by AI. Yes, you read that right. Podcast.ai who published the podcast, literally scraped all of Joe Rogan’s podcasts to nail not only his voice but his mannerisms. …

Today I want to share a powerful marketing framework with you called ADKAR. It’s an acronym for the five stages your audience needs to go through for a change (a purchase🤞 ) to be successful: Awareness, Desire, Knowledge, Ability and Reinforcement. The thinking behind ADKAR is that “Organisational change requires…

Picture the front cover of ‘Men’s Health’ magazine. Right there in the middle is always a picture of a good looking, well-toned guy. And if you don’t believe me, just Google ‘Men’s Health’ and look at the images tab. Surrounding him are multiple pieces of short, snappy copy. These two…

I’m currently planning for my next digital course launch in mid-July 😬 But with so many tasks to complete, I could easily get overwhelmed and give up. So to avoid that situation and build momentum, I like to break down my work and make it visual using Agile ways of…

I recently carried out some research into how many different digital product and service ideas were out there. And to be honest, once I got to 136, I gave up. It’s no wonder some aspiring Digital Entrepreneurs never get started as they are simply overwhelmed with choices. …

Back in 2007, Chet Holmes released “The Ultimate Sales Machine” — a modern-day book classic. Inside this book, he shared a strategy called “The Dream 100”. It’s a super simple strategy that takes your ideal buyer from “I’ve never heard of you”, to “Who is this person I keep hearing…

Over the last few years, I’ve started to keep a ‘Blog Opener’ swipe file on Evernote. A blog opener is a bit like a subject line in an email. If the subject line doesn’t grab your attention and hook you in, then you ain’t opening the email. …

I’ve been thinking about this a lot recently… What actually makes a successful Digital Entrepreneur? What do they all have in common? Is there anything in common? After teaching many early-stage Digital Entrepreneurs how to start and grow an online business over the years, I thought I would document my…

One of my favourite things to do when launching a new digital product is to create a strategic narrative story. A strategic narrative is a visual deck that helps you — and everyone on your team if you have one — align on the ‘why’ behind what you have to…