A “Fill In The Blank” Copywriting Checklist for Marketers to Help You Write Sales Copy Quicker and Easier

Marketers, we’ve all been there.

Sitting down at your desk, staring at a blank screen, knowing you need to crank out a new landing page, write copy for Facebook Ads or create 5 new emails for an automation sequence but nothing is coming to mind.

It’s not a pleasant experience.

But what if you could pull out a handy copywriting checklist so you write that copy quicker and easier and prevent marketers’ block once and for all.

Well, today is your lucky day…cause I’ve created an almost “fill in the blank” copywriting checklist for you that works for emails, websites, landing pages, sales pages and so much more…

1/ INSTANT CLARITY HEADLINE

“Learn how to speak French even if you have poor English skills in 14 days”

(I shared the ROT formula for writing headlines in a previous essay which you can read here)

2/ DECLARE THE PROBLEM

Explain the problem, ideally using the customer’s own words

3/ PRESENT YOUR SOLUTION

Say goodbye to ‘frustration’ and hello to ‘benefit’

4/ BORROW CREDIBILITY

Use trusted company logos or authorities in your industry

5/ SOCIAL PROOF

150,000 accountants use x product. Join 37,000 smart marketers who use x product…

6/ CUSTOMER TESTIMONIALS

“My Drift bot booked a meeting while I was sleeping. Stoked 😊” “I saved £200 when I switched to ‘x’”

7/ CTA

Tell the customer to do something. Be CRYSTAL clear with your call to action.

8/ REVERSE ALL THE RISK

If you don’t love ‘x’ product, call or email us and we’ll refund every penny immediately.

9/ PRICE ANCHORING

The Robert Cialdini ‘Contrast Principle’

For the price of a single cup of coffee, you can learn how to do ‘x’.

10/FAQs

Boost conversions, and eliminate objections with solid FAQs at the bottom — works well on sales pages.

Think about questions to answer — Why should I trust you? What’s in it for you?

Good luck!

Read this post and more on my Typeshare Social Blog

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Robert Gillespie

I write about Digital Entrepreneurship, Marketing and @Notionhq | Currently Vice President of Marketing @JPMorgan Chase | UK Entrepreneur of The Year final