How ONE Simple Marketing Tactic Can Help You to Sell More of Your Products & Services (a classic marketing lesson from 3 very different people)

What do Steve Jobs, Ryan Serhant, and the Weather presenter all have in common?

They understand the value and importance of naming their products, services and information.

But what do I mean by ‘naming’ things?

Well, giving something a name is a classic marketing tactic focused on branding, awareness and recall.

Let me show you with a quick example.

Who would you be if you didn’t have a name?

So I have a bit of a man-crush on @Ryan Serhant from the TV show Million Dollar Listing: New York. Hey Ryan!

As a marketer, I love the creative ways he markets himself, the SERHANT brand and his real estate listings.

To help his listings stand out in a very noisy New York City property market, Ryan starts by giving them a name. Giving the listing or building a name makes it much easier to market and sell the property.

Here’s a few listing examples from the SERHANT website right now:

• 251 W 91st Street is promoted and marketed as ‘The Westly’
• 50 Bridge Park Drive is promoted and marketed as ‘Quay Tower’
• 138 Willoughby Street is promoted and marketed as ‘Brooklyn Point’

How much easier is it going to be to market and promote “The Westly” vs ‘251 W 91st Street’? The building now has its own brand name. Its own unique personality. It can now be brought to life with its own identity.

How about creating your own neighbourhood in NYC?

As I was typing this, I just remembered a video where Ryan even named a new neighbourhood in NYC called “SoHY” with the tagline…

“Welcome to SoHY — South of Hudson Yards. Manhattans newest and most exciting neighbourhoods…”

And he did this so he could help brand, market and sell a new condo building in a location that was proving challenging to market.

Back to Steve Jobs and the Weather Presenter…

• Have you ever heard of the ​​IEEE 1394 High-Speed Serial Bus cable? I bet you haven’t! Apple named that the FireWire cable — which if you’re an Apple fan is probably a lot easier to remember. Steve Jobs was adamant that everything had to be named.
• What about hurricanes? They are purposely given a name to raise public awareness to help save lives.
• Even COVID variants are given memorable names to help with differentiation. Omicron, Delta, and Alpha all have confusing code names but it’s much easier to promote them with a memorable name we can all recall and differentiate them by.

So if you’re looking to create your own category, or market your products and services so they stand out, then do yourself a favour and name them.

Read this post and more on my Typeshare Social Blog