The ONE headline formula you need to know to grab your audience’s attention (even if you’ve never written copy in your life before!)

Headlines are SUPER important.

David Ogilvy, my favourite copywriter once said:

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

The headline is usually what makes people decide to read an article, an email, or not.

So here’s one of my ‘go to’, EASY TO REMEMBER headline formulas if you ever need one:

THE ROT FORMULA: (Results — Objections — Time)

Let’s look at a quick example of someone who teaches people how to speak French.

Result their audience wants: “Learn to speak French”

Objections: “Even if you have poor English skills”

Time frame: “In 14 days”

Fun thing is, you can mix it up 😊

1️⃣ R-T-O Learn to speak French in 14 days even if you have poor English skills.

2️⃣ T-R In 14 days you can learn to speak French.

3️⃣ O-R-T Have poor English skills? You can still learn to speak French in just 14 days.

4️⃣ T-R-O In just 14 days, we can get you to speak French even if you have poor English skills.

✍ WRITE AT LEAST 10 different headline combinations.

Aim for 25. The best ones will come at the end!

Re-read them and share them with others.

ONE headline will usually jump out.

And if this headline could improve your ‘email open rate’ from 20% to 23%…

✌ That would be an extra 300 eyeballs if you sent an email to 10,000 people

Read this post and more on my Typeshare Social Blog