Thinking About Launching a Digital Course? Here’s The 7 Core Ingredients You Need To Create An Irresistible Offer

Over the past 6 years, I’ve successfully launched 7 digital products.

And for 15 years, I’ve signed up for multiple courses, training and coaching to help improve my skills. Some of those courses were as low as $47 and some were as high as $4997. But as a marketer, I paid close attention to their marketing to see what I could learn from them.

So here’s the 7 core ingredients I’ve seen in all successful offers:

1/ Promise

What’s the transformation that becomes possible for them after they’ve gone through your course i.e. Lose 12lbs in 6 weeks

2/ Process

How is their problem going to be solved? Is it through a digital course, private coaching or a VIP Day?

3/ Price

How much are you going to charge for your cost? If you can price anchor early on in the offer this will really help. So position your offer as super cheap when compared to something else

4/ Bundles

You must include bonuses to increase the value of your offer. But only AFTER you have stated the price of your digital product. Bonuses that remove objections are amazing!

5/ Risk Reversal

You have to address your potential customers’ fear of loss that they won’t get results. “If you buy my course and by the end of the 6 weeks you have not seen results, I’ll give you your money back.”

6/ Scarcity & Urgency

People need a reason to act NOW in order to take action. “We only have 3 spots left & we close the doors at midnight tonight”

7/ Story

It always helps to tell your audience WHY this offer. Why are you selling this? “So many of my students have asked me how I build landing pages so fast…it’s for that reason I ‘ve created Landing Page Masterclass”

Read this post and more on my Typeshare Social Blog