The 10 Characteristics of a Successful Digital Entrepreneur

Robert Gillespie
2 min readMay 24, 2022

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I’ve been thinking about this a lot recently…

What actually makes a successful Digital Entrepreneur? What do they all have in common? Is there anything in common?

After teaching many early-stage Digital Entrepreneurs how to start and grow an online business over the years, I thought I would document my beliefs about what makes a successful Digital Entrepreneur. Here are my 10 characteristics:

Digital Entrepreneurs…

#1 — Have a passion that can be monetised online…

#2 — Are problem solvers who think about how to deliver additional value to customers who want more from them (How to create an ascension model)

#3 — Leverage ‘no code’ marketing technology to quickly build digital products and services, create offers and process payments…

#4 — Are content creators who can create and distribute endless pieces of content from one piece of pillar content…(How to create endless pieces of content from one video)

#5 — Continually test new digital product ideas through frequent offers and placing small bets, doubling double down on what’s working through data-driven insights…

#6 — Have integrity and always deliver on their promises…

#7 — Are always inspired into action (without fear) knowing they have enormous value to offer…

#8 — They pre-sell new digital products before they build them…(monetise before you make it)

#9 — Think like category creators. They offer something of value that’s different, not just better, cheaper or faster.

#10 — Use storytelling to engage their audience, solve problems and sell solutions…(Why entrepreneurs tell stories to help them win in business)

Anything else you would add?

Read this post and more on my Typeshare Social Blog

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Robert Gillespie

I write about Digital Entrepreneurship, Marketing and @Notionhq | Currently Vice President of Marketing @JPMorgan Chase | UK Entrepreneur of The Year final